What is the Hobart Advantage Card?
The Hobart Advantage Card is a nationally-recognised, award-winning loyalty program * designed to increase customer patronage to Hobart businesses by providing a point of difference over other shopping destinations.
We encourage Hobart businesses to join up and use this FREE marketing tool to reward loyal customers and inspire potential new customers to discover just how vibrant and exciting our city is.
This program is an initiative of the Hobart City Council and is FREE to join. There are no hidden charges or fees.
*Winner of the 2007 Australian Marketing Institute Loyalty Program Award
Any registered business in the Hobart municipality can become a partner of the program. To join, your business must provide an exclusive offer to Hobart Advantage Card members that is not available to the general public. Your business offer or incentive must be perceived by customers to be of enough value to motivate them to make the choice to spend with your business rather than a competitor's. The offer must be immediately redeemable or provide an instant benefit to the Hobart Advantage Card member on presentation of their card.
How your business will benefit
As a program partner, your business will benefit from the following free promotional activities:
The program provides FREE advertising of your business details to a direct mail database of nearly 10,000 members (and growing daily) through a strategic mix of media. Program partners also receive a bi-monthly newsletter which provides updates on feedback received from members, analysis of research and surveys conducted. The Hobart City Council Marketing Unit also and regularly coordinates other promotional activities in which Hobart Advantage Card partners may participate.
By becoming a program partner, your business will benefit not only through direct promotional opportunities associated with marketing of the card, but also from increased customer loyalty. The Hobart City Council is responsible for the administration and marketing of the program on behalf of program partners.
How to join
You can join at any time. To join simply complete the online form.
Or email: hobartadvantagecard@hobartcity.com.au with the following information:
Your offer will be reviewed to ensure it meets with the aim of the program and verified that it is not available to the general public. After this process, you will receive a letter to confirm that you have been approved as a program partner for a 12 month period.
Should the terms and conditions of your offer change at any stage throughout the period of the business partner membership, it is your responsibility to advise the Council's Marketing Unit. This notification ensures incorrect information is not advertised to members.
If you have any concerns or questions regarding becoming a program partner or what offer or incentive would work best for your business, please contact the Hobart City Council Marketing Unit.
Phone: 6238 2799 / 6238 2989
Email: hobartadvantagecard@hobartcity.com.au
Fax: 6236 9365
Web: hobartcity.com.au
Download a full list of terms and conditions as well as a printable brochure here.
